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Toyota Ghana Launches New Cars to Strengthen Market Leadership

Written by on July 8, 2024

Toyota Ghana Limited has strategically launched three new models to expand its range of top-tier vehicles in the market. These include the Toyota Vitz, Toyota Urban Cruiser, and Toyota Land Cruiser 250 Prado.

During the unveiling at its Accra branch, Kohji Yanaka, Managing Director and Chief Executive Officer of Toyota Ghana Limited, emphasized in a sideline interview with the media the timely introduction of the new car models to meet customer needs.He mentioned that the newly introduced models will help to attract more customers and increase their market share in the automotive industry.

“We just launched the all-new generation of Prado which is one of our flagship models. The Vitz is one of our newest A-segment entry car models and historically Toyota has not been very strong in this Ghanaian market. So with this model and the SUV segment together with our Urban Cruiser, we intend to maintain our share, expand our share and also cut through historically not-too-strong passenger segment as well.

“We just launched the all-new generation of Prado which is one of our flagship models. The Vitz is one of our newest A-segment entry car models and historically Toyota has not been very strong in this Ghanaian market. So with this model and the SUV segment together with our Urban Cruiser, we intend to maintain our share, expand our share and also cut through historically not-too-strong passenger segment as well.

Andrew Lamptey, Head of Sales Operations at Toyota Ghana Limited, emphasized that customers purchasing the newly unveiled vehicle models will receive excellent value for their money.

He also mentioned that special arrangements will be available for those interested in purchasing the new Toyota models through installment payment plans.

“Affordability is relative. Unfortunately this year we have seen some sharp depreciation of the Cedi. This is a fact. So it kind of affects the price regularly. But for the work this vehicle does for you, it is indeed money worth spending. It may come at a price but we believe that the price and the value that these cars give you, it is worth it.

“At this event, we brought in our financial partners who are more than ready to support such payment plans. So you can have between one year or six months…up to even 5 years repayment plan. So you can just come, we will sit down, invite our financial partners and we can work out something for you,” he stated.

The All-New Toyota Vitz is crafted to deliver affordability and low operational expenses, blending stylish design with practical features tailored for contemporary consumers. Positioned for new drivers, young professionals, and urban commercial users, this A-segment passenger vehicle places a premium on comfort, safety, and fuel efficiency. Despite its compact size, the Vitz surprises with a generous 295-liter cargo capacity. It also offers advanced connectivity features including Bluetooth, Apple CarPlay, Android Auto, USB connectivity, and Voice Controls.

The Toyota Urban Cruiser is designed for adventurers who prioritize both style and functionality. This C-segment crossover SUV boasts a rugged exterior complemented by advanced technology features. It includes a 3-spoke urethane steering wheel, a 4.2-inch TFT Multi-Information Display, and a touchscreen audio system with USB connectivity, Apple CarPlay, and Android Auto. Safety is enhanced with airbags, parking radar, a smart entry system, engine immobilizer, rearview camera, LED headlights, and high-mounted brake lights. With front-wheel drive (FWD) capability and superior handling, the Urban Cruiser excels in diverse terrain.

The new Toyota Land Cruiser 250 Prado epitomizes luxury, power, and performance in a large SUV. This model features electronic power steering, dual-zone automatic front and rear air conditioning, heated driver and passenger seats, a UV-cut sunroof, leather seat covers, and an illuminated entry system.

It offers seamless USB and HDMI connectivity, a 12.3-inch touchscreen navigation system, and steering switches for audio, telephone, and voice recognition. Safety is paramount with its longer wheelbase for enhanced stability, jam-protected power windows, an immobilizer, and power door locks. The Prado also boasts a 110-liter diesel tank for longer, uninterrupted journeys.


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